THE IMPACT OF MARKETING RESEARCH ON DECISION MAKING
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
This study examines the impact of marketing research on decision making. Specifically, the study examines whether the Nigerian Bottling Company make effective decision by employing marketing research, examines whether marketing research help the Nigerian Bottling Company in serving the customers better, examines whether the adoption of marketing research promote competitive advantage for Nigeria Bottling Company. The study employed the survey descriptive research design. A total of 30 responses were validated from the survey. The study adopted the balanced scorecard theory. From the responses obtained and analysed, the findings revealed that the Nigerian Bottling Company make effective decision by employing marketing research. Furthermore, marketing research help the Nigerian Bottling Company in serving the customers better. The study organizations must scan and research on their environment before making decisions and bench marking their competitors in order to act in response to any threats and opportunities. More so, organization must commit adequate resources into strategic marketing research. These resources must include materials; human input and technology to enable them strive for competitiveness and play a leading role in the industry.
Related Project Materials
DETERMINATION OF ACTIVE SWEET COMPONENTS OF COMMON ARTIFICIAL SWEETENERS THAT ARE USED AS REPLACEMENT FOR SUGAR
ABSTRACT
This research investigated how the sweetness of sugar substitute compares to the sweetness of sugar. In this research different...
AN EVALUATION OF LABOUR UNREST AND UNDERDEVELOPMENT IN NIGERIA
Background of the Study
The government employs the majority of workers, with private individuals employing just a...
THE ROLE OF RADIO BROADCASTING IN THE RURAL DEVELOPMENT
ABSTRACT
Rural development of any kind in any place can only be meaningfully achieved through a well planned and execute...
THE IMPACT OF SOCIAL DISTANCING AND FREQUENT HAND WASHING IN REDUCING THE SPREAD OF CORONA VIRUS (COVID 19) IN NIGERIA (A CASE STUDY OF LAGOS STATE)
ABSTRACT
This study focus on the impact of social distancing and frequent hand washing in reducing the spread of corona...
A COMPARATIVE ANALYSIS OF COMPUTERIZED ACCOUNTING SYSTEM AND MANUAL ACCOUNTING SYSTEM
ABSTRACT
This research study is a comparative analysis of computerized accounting system and manual accounting system with reference to A...
UTILIZATION OF CAPITAL BUDGETING AS AN OPTIMAL TOOL FOR INVESTMENT ANALYSIS IN MANUFACTURING COMPANIES IN ENUGU AND ANAMBRA STATES
INTRODUCTION Background of the Study
A company is a form of business organization, a corporate body or a corporation, generally registe...
THE IMPACT OF COUNSELING SERVICES ON ACADEMIC PERFORMANCE OF SENIOR SECONDARY SCHOOL STUDENTS
BACKGROUND TO THE STUDY
Academic performance of Nigerian secondary school students has been a source of concern because...
Spectrum Regulation Framework: A Case Study of NCC, Nigeria
ABSTRACT
Spectrum is a vital requisite for growth enhancement in this Digital Economy, and the efficient way of managing the use of the s...
IMPACT OF POVERTY REDUCTION ON SUSTAINABLE DEVELOPMENT IN NIGERIA
ABSTRACT
Extreme poverty is a global challenge facing all regions of the world including developed economies of Europe a...
THE ROLE OF THE ACCOUNTANT IN THE PRIVITAZATION AND COMMERCIALIZATION OF PARASTATALS IN NIGERIA
Abstract
This research work is aimed at ascertaining the various role played by the accountant in the privatization and...
